Now in its 30th year, Asia/Pacific Business Outlook (APBO) is North America’s premier event for business leaders who want to expand their trade and investment in the Asia/Pacific region. The USC Marshall School of Business and the U.S. Department of Commerce have been working together on APBO since 1988 to help exporters and investors take advantage of tremendous opportunities and overcome challenges in the constant changing economies of Asia. More than just a business conference, APBO is a comprehensive networking and learning experience designed to provide business leaders with the contacts and the latest, relevant and valuable information available–all focused, organized and distilled into two invaluable days.
The conference attracts a nationwide group of about 300 American managers who operate throughout the Asia/Pacific region. The conference provides a unique mixture of over 50 leading academic, business and government experts to advise a diverse audience of American firms on how to become more competitive in the dynamic Asia/Pacific marketplace, including private one-on-one appointments with senior commercial officers from American embassies and consulates in 17 economies.