Schedule

APRIL 16-17 at THE LA HOTEL – DOWNTOWN

APBO 2018 Schedule


Monday April 16, 2018


7:15 – 8:15am

Check-in and Continental Breakfast
8:15 – 9:30am Opening Session
Welcome

Keynote: Addressing the U.S. – Asia Trade Challenge

  • Gilbert B. Kaplan, Under Secretary of Commerce for International Trade, U.S. Department of Commerce, Washington, D.C.
Keynote: What Do Changing Policies Mean for Trade with Asia?

  • Richard Drobnick, Director, IBEAR MBA Program, USC Marshall School of Business and Chairman, Asia Society of Southern California
9:40 – 10:30am Country Outlooks
India

Korea

Mexico

Seminars
China’s Crisis of Success

Using the U.S. Commercial Service to Expand Your Export Sales to Asia/Pacific

  • Rebecca Balogh, Commercial Officer, U.S. Commercial Service, San Diego, CA
  • Maryavis Bokal, Senior International Trade Specialist, U.S. Export Assistance Center, Irvine, CA
11:00 – 11:50am Country Outlooks
Thailand

  • Greg Wong, Senior Commercial Officer, U.S. Embassy, Bangkok
Vietnam

  • Doug Jacobson, Principal Commercial Officer, U.S. Consulate, Ho Chi Minh City
Seminars
Disruptive Technology and Its Impact on Human Capital

  • Nick Vyas, Executive Director, Global Supply Chain Management, USC Marshall School of Business
Doing Business in Indonesia: Tips from the Front Lines

  • Wayne Forrest, President, American Indonesian Chamber of Commerce, New York
The Things China Has Done Right and Not Right after 40 Years of Reform and Opening Up

  • QiWei Chen, Chairman, Asia Business Consulting, Shanghai
12:00 – 12:50pm Country Outlooks
Australia and New Zealand

China

Singapore

Seminars
Successfully Selling Products and Services in Japan

Digital Transformation of Industry and Government Eco-systems- Excerpts from the Trasers 2018 Global Digital Transformation Study

12:50 – 2:15pm Networking Lunch & Keynote
China’s Changing Society

  • The Honorable Gary Locke, Chairman, Locke Global Strategies LLC and Former U.S. Ambassador to China, U.S. Secretary of Commerce, and Governor of the State of Washington, Seattle, WA
2:30 – 3:20pm Country Outlooks
Japan

Seminars
NAFTA Update

Doing Business in China and Bridging the Second Largest Market in the World with Opportunities Overseas

Preparing for “India’s Century” in the Run-Up to the 2019 General Elections

  • Ron Somers, Founder and CEO, India First Group, Washington, D.C.
Vietnam: Fastest Growing Economy

  • Herb Cochran, Senior Director, Trade Facilitation, American Chamber of Commerce, Ho Chi Minh City
3:45 – 4:35pm Country Outlooks
Hong Kong

  • Geoffrey Parish, Deputy Senior Commercial Officer, U.S. Consulate, Hong Kong & Macau
Indonesia

Myanmar & Cambodia

  • John Fleming, Senior Commercial Officer, U.S. Embassy, Yangon
  • Greg Wong, Senior Commercial Officer, U.S. Embassy, Bangkok
Seminars
The Asian Frontier of Digital Transformation, Risk and Reward

4:45 – 5:35pm Country Outlooks
Malaysia

Philippines

  • Diane Jones, Senior Commercial Officer, U.S. Embassy, Manila
Taiwan

  • Ireas Cook, Senior Commercial Officer, American Institute in Taiwan, Taipei
Seminars
China Update: A Roundtable Conversation about Strategic U.S.-China Business Issues

  • Ira Kasoff, Advisor, APCO Worldwide, Los Angeles
  • Alan Turley, Deputy Assistant Secretary for China, U.S. Department of Commerce, Washington, D.C.
  • William Zarit, Chairman, American Chamber of Commerce in China and Senior Counselor, The Cohen Group, Beijing
  • Moderator: Jonathan Karp, Executive Director, Asia Society of Southern California, Los Angeles
5:35 – 7:00pm Hosted Networking Reception

Tuesday April 17, 2018


7:30 – 8:30am

Check-in and Continental Breakfast
8:30 – 9:20am Country Workshops
Australia and New Zealand

Malaysia and Singapore

Mexico

Seminars
How India Offers Ten Ways to Improve the U.S. Trade Deficit

Materialism, Middle Class Aspirations, New Youth Lifestyles and Behavior and Growing Self-Confidence: The Implications of a Rising China for American Business

  • Stanley Rosen, Professor of Political Science, University of Southern California
9:30 – 10:20am Country Workshops
Thailand and Vietnam

  • Judy Benn, Executive Director, American Chamber of Commerce in Thailand, Bangkok
  • Herb Cochran, Senior Director, Trade Facilitation, American Chamber of Commerce, Ho Chi Minh City
  • Doug Jacobson, Principal Commercial Officer, U.S. Consulate, Ho Chi Minh City
  • John P. F. Rockhold, Executive Director, American Chamber of Commerce, Ho Chi Minh City
  • Greg Wong, Senior Commercial Officer, U.S. Embassy, Bangkok
Seminars
Betting Big: China’s Belt and Road Initiative

  • Clayton Dube, Executive Director, USC U.S.-China Institute, Los Angeles
Emerging Asia / Pacific Landscape for E-Commerce

  • Lee Broadhurst, Industry Segment Manager, UPS, Los Angeles
  • Michelle Sylvester-Jose, Policy Advisor, Data Flows and Privacy Team, U.S. Department of Commerce, Washington, D.C.
  • Moderator: Bruce Pickering, Vice President, Global Programs and Executive Director, Asia Society of Northern California, San Francisco
Key Considerations for Cross-Border Transactions in Asia

  • Evan Yee-Fan Chuck, Partner, Shanghai Office Liaison and Chief Legal Representative, Bryan Cave LLP, Shanghai & Los Angeles
  • David R. Stepp, Partner, Bryan Cave LLP, Los Angeles
INDIA – 1.3 Billion Consumers Await: How to Dive in Smartly

  • Adrian Mutton, Founder & Group Chief Executive Officer, Sannam S4 Group, New Delhi
  • Ken Silverman, Head, North America, Sannam S4 Group, Pasadena, CA
10:45 – 11:35am Country Workshops
Indonesia and Philippines

Seminars
Digital Transformation of Industry and Government Eco-systems- Excerpts from the Trasers 2018 Global Digital Transformation Study

Financing and Risk Mitigation: Perspectives from the Public and Private Sectors

  • Alison Germak, Director, Corporate Development, Overseas Private Investment Corporation (OPIC), Washington, D.C.
  • Marianne Hughes, Regional Director, West Region, Export-Import Bank of the United States, Irvine, CA
  • Robert N. Saikali, Vice President & Manager, International Banking & Trade Finance, City National Bank, Los Angeles
  • Moderator: Diane Farrell, Deputy Assistant Secretary, Global Markets-Asia U.S. Department of Commerce, Washington, D.C.
The Strategy Plan for the Guangdong, Hong Kong and Macao Great Bay Area

  • Ivanhoe Chang, Director, Hong Kong Economic and Trade Office, San Francisco, CA
  • Chris Lo, Director, Hong Kong Trade Development Council, Los Angeles
Will the People’s Republic of China Prove to be the New Red Menace or Just Another White Elephant?

  • Tom Plate, Distinguished Scholar of Asia and Pacific Studies, Loyola Marymount University; South China Morning Post Op-Ed Columnist; and Pacific Century Institute Vice President, Los Angeles
11:35am – 1:15pm Networking Lunch & Keynote
Shifting Trade Winds: U.S. Bilateralism and Asia-Pacific Economic Integration

  • Wendy Cutler, Vice President and Managing Director, Asia Society Policy Institute, Washington, D.C.
1:30 – 2:20pm Country Workshops
India

Japan

Seminars
Managing the Power of Perceptions/Expectations – How to Work With the Chinese Effectively

  • Mu Dan Ping, Executive Director, World Heritage Foundation, Los Angeles
The NBA: Leveraging Asian Markets to Build Brand & Increase Asset Value

  • David M. Carter, Executive Director, USC Sports Business Institute; Associate Professor, USC Marshall School of Business
2:45 – 3:35pm Country Workshops
Korea

Myanmar and Cambodia

  • John Fleming, Senior Commercial Officer, U.S. Embassy, Yangon
  • Greg Wong, Senior Commercial Officer, U.S. Embassy, Bangkok
Seminar
Principles and Strategies of Investing in High Growth Emerging Markets in South East Asia

3:45 – 4:35pm Country Workshops
China

  • Cynthia Griffin, Senior Commercial Officer, U.S. Embassy, Beijing
  • William Zarit, Chairman, American Chamber of Commerce in China and Senior Counselor, The Cohen Group, Beijing
Hong Kong

  • Geoffrey Parish, Deputy Senior Commercial Officer, U.S. Consulate Hong Kong & Macau
  • Tony Wang, Partner, O’Melveny & Myers, Newport Beach, CA
Taiwan

  • Ireas Cook, Senior Commercial Officer, American Institute in Taiwan, Taipei
4:35pm Conference Closes