Dr. Mu, Dan Ping is a co-founder and Executive Director of the World Heritage Foundation, which was founded in 1998 by a group of individuals who recognized the importance to world understanding of the cultural and natural wonders that are embraced by the UNESCO World Heritage Program.
She was formerly a partner with Ernst & Young LLP and a partner with Mu & Kang Consultants LLC focusing on China business; Prior to that she was with Bryan Cave International Law Firm. In her capacity at the former three firms she represented U.S. companies with their China business and was in charge of China business development.
Dr. Mu has extensive knowledge of China from a business, cultural, political and academic perspective. She focuses on strategic planning, market research and market entry, intercultural communications, strategic partnering, government relations, deal structuring and negotiations and cross cultural management training. She frequently lectures and publishes articles on the impact of cross-cultural interchange on business transactions.
Dr. Mu received her bachelor's degree in English from Beijing Normal College, her L.S.M. degree from the Law School of University of Southern California (USC), her MBA in International Business Education and Research from USC, and her Masters and Doctorate of Public Administration degree from USC. She is also an adhoc advisor to the faculty at USC and participates in the school's Pacific Rim forums. Mandarin Chinese is her native language.
Since 1992, Dr. Mu has been a frequent speaker on subjects related to the cultural implications of doing business in China at the USC Annual Asia/Pacific Business Outlook Forums, the USC Annual Pacific Rim Management Programs, the Asia Society/ the Japan American Society's China Forums, the Los Angeles Area Chamber of Commerce's China Trade Seminar, the AT&T Senior Management Development Program, Hewlett Packard's China Forums, the Association of Woodworking & Furnishing Suppliers (AWFS)'s Woodworking Industry Conference, the California State Bar International Law Section's China conference, Universal Studio Orlando's China program, the Collaboratory for Research on Global Projects of Stanford University and among others.