Speaker Bio

Stella Poon
Director
Hong Kong Trade Development Council
Los Angeles

Stella Poon is currently the Director, Los Angeles, of the Hong Kong Trade Development Council (HKTDC) who leads the Council’s team in Los Angeles in facilitating companies in the western states with their business needs in Hong Kong and China using the Hong Kong business platform.

Stella joined the HKTDC in 1999 under the Executive Trainee and was posted to HKTDC’s Beijing office as the Marketing Officer during 2006 – 2008, managing TDC’s promotional activities in the northern China and liaison with the local governments. She repatriated to Hong Kong in 2008 as the Manager of Service Promotion Department overseeing promoting several key creative industries’ sectors such as the digital entertainment, licensing and Information Technology.

Stella joined the HKTDC Los Angeles team in September 2012 and led the team to accomplish the mega campaign “Think Asia, Think Hong Kong”, which attended by close to 1000 business executives. Under her leadership, the Los Angeles Office was recognized by HKTDC management as “Best Branch Office” of the year in 2013. Stella was also awarded as the Global Trade Ambassador – Hong Kong in 2015 by Women in International Trade--Los Angeles (WIT-LA), recognizing her effort in promoting trade between Hong Kong and the United States, in particular California.

Born and raised in Hong Kong, Stella graduated from Hong Kong Baptist University with an honour degree in Bachelor of Communication (Chinese Journalism). She is fluent in English, Cantonese and Mandarin.